Thursday, October 11, 2012

What the church could learn from Trader Joes

I'm a frequent flyer at Trader Joes.  It's on my way home from the gym, and makes me happy every time I'm there.  The creative packaging, fresh produce, beautiful market flowers, friendly crew, free samples, great coffee.  I could go on and on.   It's an errand I always love, and I always leave with a happy heart.  It sounds weird for a grocery store.  

It got me thinking.  
Why isn't the church more like Trader Joes?
Both the "c" and the "C."
I'm disgruntled with both these days.

At Trader Joes...
Everyone is welcome.
Smiles and friendly faces are everywhere.
Coffee is terrific.
You can try a sample, and like it or not...and that's ok.
Gorgeous flowers and bits of nature are in abundance.
Creativity, art, and humor is abounding.
Clever marketing.
"Fearless" Flyers introduce new products with ingenuity and amusement.
Help is in every aisle.
Colors of the rainbow at every glimpse.
Offers to assist on every visit.
Recipes and advice is exchanged freely.
No judgement.
Happy sounds.
Positive, flowing energy.

...and the list goes on......
-Julie

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